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One condition of the peace agreement between the ARL and News Limited was that there would be a 14 team competition in 2000. The 20 clubs that played in 1998 would be assessed on various items such as sponsorship, crowds, on-field success and the like. It was also announced that clubs that merged would receive a large sum of money, as well as a guaranteed position in the 2000 NRL Competition. St. George were the first club to take up the offer, and they merged with the Illawarra Steelers at the end of 1998. The Bulldogs continued in their present form without merging in 1999, however dropped the Canterbury from their club name to simply become known as the Bulldogs.

The 1999 NRL Grand Final brought about a new official world record attendance for a game of rugby league. 107,999 spectators saw the Melbourne Storm defeat the newly-merged St. George Illawarra Dragons in the decider at Stadium Australia.

Balmain and Western Suburbs formed the joint venture club, the Wests Tigers at the end of 1999, while North Sydney and Manly-Warringah merged to form the ill-fated Northern Eagles. As part of another image makeover, a number of teams also released new club logos. The most notable of these was the Sydney Roosters, dropping the City section of their name for the 2000 season and beyond. Souths were controversially axed from the competition at the end of 1999 for failing to meet the criteria.

This move was highly controversial and on 12 November 2000 approximately 80,000 marched in protest at their continued exclusion. South Sydney challenged the decision in the Federal Court claiming that the NRL agreement was exclusionary, intended to unfairly exclude South Sydney, and breached the Trade Practices Act. Justice Paul Finn ruled that the agreement did not specifically exclude any club and dismissed the Rabbitohs' claims for re-instatement into the national competition. Souths appealed this decision and were re-admitted into the competition in 2002.

The Auckland Warriors experienced much financial hardship in the early part of the decade, ultimately collapsing before being resurrected as the New Zealand Warriors for the 2001 season. They made the Grand Final in 2002.

In 2001, Australia's largest telecommunications provider Telstra became naming rights sponsor of the NRL, with the competition's name becoming the NRL Telstra Premiership, while in 2002 David Gallop took over the CEO role from David Moffett, and the competition has become more and more popular each season.

In 2001 the NRL Grand Final started to be played on Sunday nights, a shift from the traditional Sunday afternoon slot used for over a decade prior.

[edit] 2003-2005: Record popularity

The 2003 season was widely regarded as the most successful since the beginning of the National Rugby League in 1998. The Penrith Panthers rose from the bottom of the table to win the Premiership, while the Broncos returned to Suncorp Stadium mid-year. Season 2004 proved even more successful than 2003, with the North Queensland Cowboys going from 11th position in 2003 to 3rd in 2004, narrowly missing out on a maiden Grand Final berth.

Crowd average records were broken in 2003, 2004 and 2005.[13] In 2005, the NRL reached record levels of popularity for its competition. Total crowds for the competition season almost reached the figures for the last year of the competition conducted by the ARL competition of 1995, prior to the Super League war. From 2004 to 2005, there was a 39% increase in sponsorship, a 41% increase in merchandise royalties, and a 12% increase in playing participation.[14] In 2005, Business Review Weekly ranked the NRL 497 in revenue of Australian private companies, with revenue of A$66.1m (+7%) with 35 employees. In 2005, a record national audience of 4.1 million tuned into watch the grand final between the Wests Tigers and the North Queensland Cowboys.[15]

[edit] 2006: A unique year

The 2006 National Rugby League season kicked off on Friday, March 10, between defending premiers Wests Tigers and early favourites St. George Illawarra Dragons at Telstra Stadium.

Melbourne, after leading the competition for most of the season, comfortably claimed the minor premiership, with the Bulldogs, Brisbane, and Newcastle making up the top four. Manly, St George Illawarra, Canberra and Parramatta took places five to eight.

The 2006 NRL Grand Final won by the Brisbane Broncos over the Melbourne Storm, 15-8. The matchup was a significant milestone in the history of the NRL, as two interstate teams (teams not from New South Wales, the "heartland" of the NRL) contested the grand final for the first time ever.

The game itself once again enjoyed immense support, with more record TV ratings, particularly capturing Melbourne on Grand Final night[citation needed]. Crowds were down on 2005, however were better than any other year prior to that.

[edit] 2007: Further expansion

In its tenth season the NRL returned to having a club based on the Gold Coast, Queensland with the inclusion of the Gold Coast Titans. The Titans were the first professional sporting team to occupy the Gold Coast since 1998, when the Gold Coast Chargers were one of the teams removed during the NRL's rationalisation process between the end of the Super League war and the 2000 season.

The 2007 NRL season kicked off on Friday 16 March 2007 with eight games each round. 2007 also saw the return of Monday Night Football and the inclusion of two Friday night games. Both of which turned out to be ratings successes. Another change from the previous seasons was a reduction in the number of byes per team in the season. With an odd number of teams contesting between 2002 and 2006, the draw meant that at least one team would have to have a bye each weekend. With the inclusion of the 16th team for the 2007 season, the National Rugby League had the option of reverting to back to the system used between 2000 and 2001 where every team played each round. That system was not used however, with teams were given just a single bye during the year, grouped in periods that will assist clubs around representative fixtures.

The opening round saw two matches at Brisbane's Suncorp Stadium, the first featuring reigning champions Brisbane against fellow Queensland side North Queensland, while the second match featured the new club, the Gold Coast playing St George Illawarra. The weather during the middle of the season was less than ideal, with cyclonic conditions severely affecting many NRL games played in Sydney and Newcastle.

The finals series was contested over a period of four weeks and saw the newly privatised South Sydney Rabbitohs return to finals football for the first time in decades. The season culminated with the NRL Grand Final on Sunday 30 September 2007 contested between a resurgent Manly and a Melbourne team looking for redemption from last year's Grand Final loss. Melbourne ran out convincing winners with a 34–8 scoreline and the Grand Final achieved the honour of being the most watched television show in Australia in 2007.[16]

[edit] 2008: The Centenary

Centenary of Rugby League logo which featured on all teams' jerseys during the 2008 NRL season.

Throughout 2008, the NRL celebrated 100 years since Rugby League was introduced into Australia, with several initiatives to recognise the important milestone, including an extensive marketing campaign called the 'Centenary of Rugby League'. The competition began in March, with a special Heritage round held in mid-April, coinciding with the first round of competition played in 1908.

At a Gala event on 17 April 2008 the Team of the Century was announced, being: Full-back: Clive Churchill; Wingers: Ken Irvine, Brian Bevan; Centres: Reg Gasnier, Mal Meninga; Five-eighth: Wally Lewis; Half-back: Andrew Johns; Lock: John Raper; Second Row: Norm Provan, Ron Coote; Props: Arthur Beetson, Duncan Hall; Hooker: Noel Kelly; Reserves: Graeme Langlands, Dally Messenger, Bob Fulton, Frank Burge; Coach: Jack Gibson.[17]

For the second year in a row, the Grand Final was played between the Melbourne Storm and the Manly-Warringah Sea Eagles, in the NRL's first ever twilight decider. The Sea Eagles took out the premiership game 40-0, setting the record for the highest winning margin in a Grand Final match. Furthermore, it was the first time a team had been kept scoreless in a Grand Final since 1978.

[edit] 2009-: The second century begins

After the centenary celebrations of 2008, the 2009 season marks the second century of rugby league competition in Australia. The competition began in mid-March. The Grand final this year was played between the Parramatta Eels v Melbourne Storm at the ANZ Stadium. Melbourne Storm defeated Parramatta Eels 23 - 16, to make it 2 premierships out of the last 4 grand-finals for Melbourne Storm, however these premierships have now been stripped due to salary cap breaches due to the unfair advantage they had throughout their 5 previous years of success.


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